Social Media Platforms & When to Use Them

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In today’s world, social media is the best method for getting brand recognition, feedback, and a loyal customer fan base. It’s important to know which social media platform is best for what kind of message you want to get across, so let’s go over some of the best social networks and what they are best used for.



Facebook is the largest and most used social network out there. It’s used for every kind of communication via pictures, videos, statuses, and messaging. If you were to only pick one social network to use, it’s Facebook hands down. It’s not going anywhere anytime soon and there’s a whole world of customers just waiting to be part of your client list. Having a well-maintained Facebook page/group for your business adds a whole level of professionalism and ease of use that is necessary for success. From grandmas to pre teenagers, you can get to your target audience without delay every single day. The “like” button is clicked over 3 million times daily and some of those clicks could be yours.



Instagram is a huge social media platform where users post pictures and videos for all to see. Instagram is the primary social platform for visual content and is one of the most popular applications among mobile users. Instagram can act as a mood board and really give customers, fans, and clients a look into the aesthetic of your business. It truly hooks people by being a platform relying entirely on imagery that you provide whether it be product photos, lifestyle photography, or behind the scenes. Just to give you a little insight, there are over 1 billion “likes” on Instagram every day. Even the TSA has their own page. Being involved in this community is a huge and essential part of elevating your audience.



Twitter focuses on short, sweet statuses and the occasional picture or video. Many avid users post more per day on Twitter than any other social media platform, often making a few “Tweets” a day. Twitter is a good platform for doing public shout-outs to customers and communication between other companies. With the use of hashtags, Twitter has now become a source of current events and news. They handle more search queries than Yahoo and Bing combined! That in itself is a reason to get on board the Twitter train.





YouTube is the main social media platform for video and media content. There is no restriction on your video’s run-time and nearly everything you could want to see is searchable on YouTube. If you want your video content to be viewed by the largest audience, YouTube is the platform for you. The site has over 1 billion unique visitors per month which means that you are missing a massive audience by not having some sort of video content posting consistently. Whether you want to show off your products, post tutorials, or showcase shots from an event, the best way to get the most traction is to post it to the #1 video site in the world.




Snapchat is one of the newer social media platforms that’s focused on personal videos and images. The users send pictures or videos to a select amount of friends, which are automatically deleted after they are viewed. Snapchat is great for getting personal with clients, but after a certain number of followers it becomes difficult to maintain personal messages, and the focus shifts towards your “Story”. The Story feature allows you to post pictures and videos for your followers to view for up to 24 hours. This is great if you want to give people a sneak peek of what goes on behind the scenes and gives the viewers an feeling of exclusivity and intimacy. It can also be used as perks in Kickstarters and contests because you are in control of the people who have access to your story.


Social Media is the number one way for you to get the word out there. To put it in perspective for you, when the internet was released, pornographic films were the #1 activity online. These platforms have now surpassed that in a monumental way. 93% of shopper’s buying decisions are influenced by social media so if you’re not in on that percentage, you’re out on the sales. (Source:Socialnomics)

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