35 Social Media Facts That Can Drive Your Business

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  1. shutterstock_15583697693% of shopper’s buying decisions are influenced by social media. (Source:Socialnomics)
  2. 189 million Facebook’s users are ‘mobile only.’ (Source: IACP)
  3. Every minute, 100 hours of video will be uploaded to YouTube. (Source: Mashable)
  4. 74% of online adults use social networking sites. (Source: Pew)
  5. People are spending 1 out of every 7 minutes on Facebook when online. (Source: Search Engine Journal)
  6. The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American. (Source: Pew)
  7. It took radio 38 years to reach 50 million users; Facebook added over 200 million users in less than a year. (Source: IACP)
  8. 74% of consumers rely on social media to influence their purchasing decisions. (Source: CeBIT)
  9. Facebook users typically are spending 10.5 billion minutes (almost 20,000 years) on the social network. And, that’s excluding mobile devices. (Source:Search Engine Journal)
  10. 43% of online adults over the age of 65 use social networking sites. (Source: IACP)
  11. Mothers with children under the age of 5 are the most active on social media (Source: Experian)
  12. 1 in 5 new couples met online. (Source: Socialnomics)
  13. There are 1 billion “likes” daily on Instagram. (Source: Instagram)
  14. 71% of consumers that receive a quick brand response on social media are likely to recommend that brand to others. (Source: CeBIT)
  15. Social media has overtaken porn as the #1 activity on the web. (Source: Search Engine Journal)
  16. In the first 24 hours after launching its video-sharing capabilities, Instagram users uploaded 5 million videos. (Source: IACP)
  17. YouTube has more than a billion unique users per month which equates to nearly half of all internet users. (Source: IACP)
  18. 53% of millennials would rather lose their sense of smell than their technology. (Source: Socialnomics)
  19. Facebook users watch more than 500 years’ worth of YouTube video every day. (Source: IACP)
  20. 97% of all consumers search for local businesses online. (Source: CeBIT)
  21. 500 new Facebook accounts are added every minute. (Source: IACP)
  22. Emails with social sharing buttons increase click-through rates by 158%. (Source: CeBIT)
  23. 50,000 links are shared every minute on Facebook. (Source: IACP)
  24. The “like” button is clicked 3,125,000 times every minute on Facebook. (Source:IACP)
  25. 1 in 5 divorces involve social media. (Source: Socialnomics)
  26. Twitter handles more search queries per month than Bing and Yahoo combined. (Source: IACP)
  27. There are 684,478 pieces of content shared on Facebook, 3,600 new photos on Instagram; and 2,083 check-ins on Foursquare during every minute of every day. (Source: Search Engine Journal)socialmediafacttemplate
  28. Each minute, 150,000 messages are sent on Facebook. (Source: IACP)
  29. As of June 2014, Facebook drove 23.39% of internet traffic. (Source: IACP)
  30. 90% of consumers trust peer recommendations; only 14% trust advertisements. (Source: Socialnomics)
  31. People are spending 1 out of every 7 minutes on Facebook when online. Facebook users typically are spending 10.5 billion minutes (almost 20,000 years) on the social network. And, that’s excluding mobile devices. (Source:Search Engine Journal)
  32. Each minute, 243,055 photos are uploaded to Facebook. (Source: IACP)
  33. YouTube has over 1 billion unique visitors per month. (Source: Search Engine Journal)
  34. Users send out 58 million tweets per day, with 9,100 happening every second. However, there are 222 million Twitters who just watch other people’s tweets. (Source: Search Engine Journal)
  35. 93% of marketers use social media for business; only 9% of marketing companies have full time bloggers. (Source: Huffington Post)

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